Objective: Designing a mail advertisement brochure that would be sent to locals to bring more customers to the Sprinkles bakery.

Sprinkles is a popular cupcake bakery that was born in Beverly Hills, CA. Their cupcakes are recognizable by their perfectly sculptured frosting swirl, and topped with their signature “modern dots”.

The design of Sprinkles cupcakes are very simple, yet attractive with their use of vibrant and pastel colors. Of course, they are also known for their great taste, and are made fresh daily with their finest ingredients.

Thought Process: My brochure features 2 of Sprinkles’ unique brand concepts:

1) Modern Dots: a die cut envelope that makes the audience want to take out the brochure to see what is hiding inside.

2) Pop and playful theme: use a pastel color palette consistent with their cupcake colors.